01
Wrong Traffic
You pay for searches that were never likely to become customers in the first place.
Google Ads · Landing Pages · Lead Tracking
Turn Search Into Qualified Leads.
Wild Rivet builds and manages customer acquisition systems that connect Google Ads, conversion-focused landing pages, and lead tracking — so more of your ad spend turns into real business.
No long-term contracts · Clear pricing · You own your ad account, landing pages, and data
Customer acquisition path
Connected
Google Search
High-intent demand
Intent
↓
Google Ad
Message matched to search
Capture
↓
Landing Page
Built to continue the promise
Convert
↓
Qualified Lead
Track what becomes business
Measure
More traffic isn't the goal.
Better opportunities are.
Better opportunities are.
Google Ads→
Landing Pages→
Lead Tracking→
Qualified Leads
The problem
Google Ads is only one part of the equation.
A campaign can look healthy inside the dashboard and still fail to produce worthwhile customers. The entire path has to work together.
02
Lost Conversions
The ad earns the click. The landing experience loses the lead before they contact you.
03
Bad Feedback
Google sees a conversion. Your business needs to know whether that lead was actually valuable.
The Wild Rivet system
One acquisition system.
Three moving parts.
01
Capture demand
Google Ads built around the searches most likely to become real customers — not just cheap clicks.
02
Convert demand
Focused landing pages built around search intent, your offer, and the next action you want visitors to take.
03
Track what matters
Calls, forms, and lead activity connected so you can see what creates opportunity — and what doesn't.
Business outcomes first
We don't optimize for clicks.
We optimize for qualified leads.
Clicks, impressions, and form fills are useful signals. But they're not the end goal. We move closer to the numbers that actually matter to the business.
01
Qualified
Leads
Leads
02
Cost per
Qualified Lead
Qualified Lead
03
Sales
Opportunities
Opportunities
04
Revenue
How it works
From review to improvement.
One connected process instead of three disconnected contractors.
01 — REVIEW
Find the gaps
We review your current funnel, landing pages, tracking, and search opportunity.
02 — BUILD
Connect the system
We create or rebuild the campaigns, landing page, and measurement needed to convert demand.
03 — LAUNCH
Go live together
Ads, pages, and tracking launch as one system rather than separate projects.
04 — IMPROVE
Optimize quality
We use real lead data to improve targeting, messaging, pages, and budget allocation over time.
What we do
Everything works together.
Google Ads Management
Campaigns designed around search intent and the economics of the business.
- Campaign structure
- Search intent
- Keywords & negatives
- Ads & messaging
- Budgets & bidding
- Ongoing optimization
Conversion System
The page and measurement layer that turns paid search into trackable opportunities.
- Conversion landing pages
- Forms & calls
- Conversion tracking
- Lead measurement
- Lead-quality feedback
- Funnel improvement
Simple economics
One system.
Straightforward pricing.
Wild Rivet is built to stay lean: no layers of account management, no separate landing-page vendor, and no percentage-of-spend pricing. You pay for the acquisition system and the work that directly improves it.
Launch
Build the acquisition system
$999
one-time
The core pieces needed to get Google Ads, the landing experience, and measurement working together.
- Google Ads setup or rebuild
- Conversion-focused landing page
- Call & form conversion tracking
- Campaign and keyword research
- Ad copy and campaign structure
- First 30 days of optimization
Ongoing
Keep improving what works
$499
/ month
After launch, keep Wild Rivet managing and improving the system around lead quality and business outcomes.
- Campaign optimization
- Search-term monitoring
- Budget and bidding adjustments
- Landing-page improvements
- Conversion tracking checks
- Lead-quality focused reporting
No long-term contract
Your accounts stay yours
Ad spend is paid directly to Google
The goal isn't to be the cheapest option. It's to remove unnecessary agency overhead while keeping the work that directly affects acquisition performance.
Get a Growth Review →No lock-in
Your business.
Your accounts.
Your data.
A strong client relationship shouldn't depend on agency-owned infrastructure or artificial lock-in.
Google Ads account✓
Domain✓
Landing pages✓
Tracking data✓
Customer data✓
Built with an operator mindset
Hands-on acquisition experience focused on business outcomes.
Wild Rivet was built from hands-on experience managing paid acquisition, landing pages, tracking, and lead flow in a real service business.
Search → Lead → Business
We look beyond ad-platform metrics and focus on whether the acquisition path creates useful opportunities for the business.
Who it's for
Built for service businesses where one qualified customer matters.
1
Search demand exists
Customers already use Google to look for providers like you.
2
A customer has meaningful value
Paid acquisition makes economic sense when the right lead becomes a customer.
3
Leads can be measured
Calls, forms, or inquiries can be connected back to the acquisition source.
4
Quality beats vanity
You care more about good opportunities than traffic volume and pretty reports.
5
There's room to improve
If Google Ads isn't the right channel for your business, we'll tell you.
FAQ
Questions before we start.
Do you only manage Google Ads?
No. Google Ads is only one part of the acquisition system. We also work on the landing page and tracking needed to turn traffic into measurable leads.
Do I need a new website?
Usually not. For paid search, a focused landing page can often work alongside your existing website.
Can you work with my existing Google Ads account?
Yes. We prefer working inside an account you own rather than creating a system you can't take with you.
Do you guarantee a specific number of leads?
No. Lead volume depends on market demand, competition, budget, offer, and the sales process. We focus on building a measurable system and improving performance using real data.
Do I need to sign a long-term contract?
No. We want clients to stay because the work makes sense — not because they're trapped in an agreement.
What happens during the Growth Review?
We review the parts of your acquisition funnel that we can verify, identify the biggest opportunities, and explain what we'd change. If deeper analysis requires Google Ads account access, we'll tell you exactly what access is needed.
Start with a Growth Review
Your next customer is already searching.
We'll look at the path from Google search to inquiry and identify where the biggest opportunities are. No 40-slide pitch. No pressure to switch providers.